Last updated 25 August 2026
That's a Day? is a small app for discovering the fun, quirky holidays happening today. It works without an account, and most of it works without sending us anything at all. This page describes exactly what the app does collect, what it doesn't, and how to have anything removed.
| What | When | Where it goes |
|---|---|---|
| Email address | Only if you enter it in "Stay in the loop" | Our database (Google Firebase). Stored with the date you submitted it and a note that it came from the app — nothing else. |
| Usage events | Automatically, while using the app | Google Firebase Analytics |
| Advertising data | When an ad is shown (free version only) | Google AdMob. Includes your advertising identifier only if you allow tracking when asked. |
| Approximate location | Only when you tap "Use my location" | Stays on your device. The search itself is run by Apple Maps. |
| Purchases | If you subscribe to Pro | Handled entirely by Apple. We never see your payment details. |
The app offers to email you occasional updates. That prompt is optional and dismissable, and the app is fully usable if you never enter an address. If you do, we store the address, the date, and the fact that it came from the app. It is not linked to your usage of the app, because the app never sends us an identifier that would allow that. To have it deleted, email us — see Contact.
The app records how it is used, so we can tell which parts are worth improving. That includes which screens are opened, which holidays are tapped, how far you get through onboarding, whether you allowed notifications, and whether a purchase succeeded. These events are not linked to your email address, and the app does not set a user ID.
The free version shows ads through Google AdMob. Pro subscribers see no ads at all.
Once you have used the app a few times, iOS will ask whether That's a Day? may track you across other companies' apps and websites. It is asked once, and not on your first visit. That prompt controls access to your device's advertising identifier (IDFA):
You can change your mind at any time in iOS Settings › Privacy & Security › Tracking.
If you are in the EEA or the UK, you will see a Google consent form before that prompt, covering how Google may use data to personalise ads. Your answer is recorded by Google, and you can revisit it from Settings › ad privacy choices inside the app — that row appears only where such a choice applies.
Either way, Google processes data to serve and measure ads under its own policy — see how Google uses information from sites or apps that use its services.
Some holidays show a "Where to celebrate" section with places near you. This is the only feature that uses location, and it is entirely opt-in.
You can withdraw location access at any time in iOS Settings › Privacy & Security › Location Services, or by turning it off for That's a Day? specifically. The rest of the app works normally without it.
If you allow notifications, daily and weekly reminders are scheduled on your device by iOS. Their content never leaves your phone, and we do not operate a push server.
We use a small number of third parties, and each has its own policy:
Depending on where you live, you may have rights to access, correct, or delete personal information we hold, or to object to its processing. Because the only personal information we hold is an email address you chose to give us, those requests are usually a one-line email away. Write to us at the address below and we will action it.
That's a Day? is a general-audience app. It is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has submitted an email address to us, contact us and we will delete it.
Email addresses are kept until you ask us to remove them. Analytics events are retained according to Google Firebase's default retention period for the project. Nothing about your location is retained anywhere, because it is never collected.
Questions, deletion requests, or anything else about this policy:
If this policy changes in a way that affects what is collected, we will update the date at the top of this page. The app's behaviour and this page are meant to describe each other exactly; if you ever find them disagreeing, the discrepancy is a bug — please tell us.